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Get customers, not traffic. Buyers, not browsers.
You don’t want “traffic.” What you really want is more customers. More clients. More calls, more checkouts, more contact forms.
And you really want someone who can talk to you about SEO without the bullshit.
Get one SEO specialist. Not a “team” of different departments.
Sometimes it's like this:
You worked with a Big Shot SEO Agency. They told you “backlinks, backlinks, backlinks.” They posted some content on some rinky-dink podcast or blog.
They ticked up your "digital signals." Your "audience score."
But.
No customers. No clients for your services.
And you really want someone who can talk to you about SEO without the bullshit.
You can’t afford ads 24 hours a day.
One potential customer is up at 7:30 am and doing a few minutes of shopping before she goes to work. Another potential customer is picking his kids up from the movies at 9:15 pm and has some time to browse. You don't know when your prospects want to visit your site. SEO works early in the morning and late at night. SEO meets your potential customers where they are, when they are.
How much money can you burn till your ads (maybe) start working?
Until the algorithms decide to show your ads to users who might-maybe-possibly-actually buy something? You can advertise on Google, also called search engine marketing -- but when your daily budget runs out, you're missing potential customers till you start again. You have no idea how much you have to spend before Google’s AI steps in to help you at all. SEO works for you all day, every day, and keeps working.
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Social media ads? You're interrupting customers in their personal moments.
Ugh! Another ad! You annoy them. You're distracting them from whatever they're doing. They'll see your ad, they might even click -- but they were right in the middle of something. They're not focused on your product or service. With SEO, your visitors contact you first. They’re actively searching for your products and services. They’re engaged. SEO delivers better, buy-ready customers.
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Email marketing? Your spend goes right into the Junk folder.
You need a good list. If you don’t have one, lists are pricey. The list has to be up-to-date. You have to keep your sales message from going to your prospect's spam folder. You have to make sure your prospect’s Outlook or Apple Mail doesn't block images from loading, or else your sales message is just text and warnings "Content Not Loaded Directly."
SEO works in all web browsers, all websites, all search engines — Google, Yahoo, DuckDuckGo, all of them.
