Cannabis SEO Is Serious Business
Lucky Leaf Expo produces trade shows for the cannabis industry.
I thought they were competitive for "expo" and "convention" searches -- but they were still getting irrelevant traffic like "is cbd legal in oklahoma" and "texas hemp law."
Google can "read" as we understand it. It doesn't just count keywords, as many SEO plugins and apps do. It looks for patterns and relationships among individual pages. Google knows keywords can be related. Google loves key concepts -- groups of keywords related to each other.
I thought there might be something further back in the buying cycle. Before a visitor searched "expo," what problem were they trying to solve? What need did they want to satisfy? What would visitors land on this site to find and why would they purchase booth space costing thousands of dollars?
Marketing. With combined search volumes of 5,000 every month.
Marketing is especially challenging in the cannabis industry. Most traditional web advertising platforms, like Google Ads and social media marketing like Facebook and Instagram ads, don't allow products or services in the cannabis industry. That drives advertisers to specialty sites, limited sources with limited audiences, and scarcity drives high costs.
Trade shows bring together retailers, wholesalers, entrepreneurs and inventors, small businesses, big brands, and more. They're all selling to each other at one time or another. That's a target-rich opportunity and that's something people would buy space to be part of.
