B2B SEO Makes the Most of Small Professional Audiences
Choosing the right B2B SEO company is crucial for maximizing your business's ROI. Not all SEO companies are the same, and it's important to find a partner that understands your company's specific needs and can effectively market your business.
B2B SEO marketing focuses more on results and conversions rather than high-traffic. The goal is to target a specific audience and generate leads and sales. Your B2B SEO company should use industry-specific keywords and focus on proven sales funnels and lead generation, like lucrative sectors in plumber SEO or SEO for large-scale HVAC projects. The content, landing pages, and links your SEO company creates are tailored to appeal to the target audience of tech-minded influencers and decision-makers within organizations.
What's your SEO company's track record? See our SEO company’s work all over the site, like ecommerce SEO case studies, topics like small business SEO and automotive SEO on our blog, and more. Our SEO company’s successful history provides insights into how we can help your business and what you can expect from our services.
What are some other businesses your SEO consultant works with? Your SEO company should have long-term clients who have been with them for a significant period, like our catering SEO client or ecommerce SEO. This indicates SEO consultants are reliable and capable of delivering consistent results. Depending on the size of your site and the complexity of your business, you probably don't need a sprawling agency with multiple teams trying to sell you other digital marketing services you don't want.
Does your SEO consultant have experience with sales funnels? Can they help you SELL? Our SEO company has lot of experience with other marketing media, too, like print and email and digital ads. Because we work in SEO niches from law firm SEO to cannabis SEO, we understand how to optimize sales funnels to drive new profits, attract leads, and retain customers through engaging content. An SEO company should be able to work with teams on B2B sales, email newsletters, optimized eCommerce platforms, and app development -- but you're hiring an SEO consultant for SEO. An SEO consultant doesn't necessarily provide other marketing services.
Does your SEO company have experience in your niche? It’s good when your SEO company has experience working with clients in similar fields, but it’s not essential for success. We have in-depth experience with dozens of industries, we adapt to changes in technology and business trends, and we are focused on selling, not just SEO. The business principles of most industries follow the same patterns, not unlike SEO platforms like Wordpress, Shopify, and Squarespace.
How much traffic does your SEO consultant expect to deliver? Because analytics for B2B SEO marketing focuses on conversions rather than just organic traffic or keywords, you really need to ask how big a bite of the apple -- a keyword's monthly search volume -- your SEO can expect. If you have a small niche, and that niche has converting but low-volume keywords, you have to be comfortable with small amounts of traffic that eventually convert.